Are You Talking to Me? Irrelevant press releases and email pitches

/, editors, email, Magazines, pitching, press releases/Are You Talking to Me? Irrelevant press releases and email pitches

Are You Talking to Me? Irrelevant press releases and email pitches

Robert De Niro’s famous line from “Taxi Driver,” “You talking to me?” is broadly applicable in public relations. After a hard day’s slog, wading through countless emails, I find myself asking the senders: Have you any idea about the topics I write about or the publications I represent? In other words, do you know who I am? That may seem vain. Perhaps it is. But it’s an important point.

I write mainly about information security, information storage, and engineering. Anyone wanting to send me an email could find that out with a quick Google search. All you need to do is type in my name with the topic you are interested in and see if you get any hits.

That is the very least I would ask. But anyone considering themselves a professional would go a little deeper. What kind of articles do I write? What publication do I write for, and what is their editorial mission? Do they fit what you want covered? The answer much of the time will be no.

If you find hits in your desired area, it would be wise to ask how long has it been since I wrote about that subject? I used to write about server computing four times a month. But I haven’t touched that topic in five years. Similarly, I used to write a lot about Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Business Intelligence (BI,) computing for small business, solar power, wind power and world trade. ERP and CRM articles ended more than a year ago, world trade nearly twenty years ago, and renewable energy a couple of years back. Yet requests on these topics continue to flood in.

Another example: I don’t do news stories in IT. I don’t get assignments to cover news. Yet every day, I receive dozens of requests for a ‘pre-brief’ on this, that and the other topic of IT news. I don’t take any of them. If I accepted, I would spend five hours a day listening to companies yapping on endlessly. That’s why I don’t ever take them.

Another pet peeve – pitches on consumer topics. I have never done consumer-oriented stories. I haven’t written about smartphones, laptops and assorted consumer gadgetry. But the pitches keep on coming.

And then there are the nonsense pitches about spa treatments, Amazon Alexa, stylish clothing with hidden pockets, free assistance from LA Public Libraries, tips from Oprah’s Naked Entrepreneur, luxury bridal gifting, and interactive Christmas maps – these are actual examples from a single day’s collection.

My conclusion is that most PR effort is wasted on trying to convince the wrong person about the wrong subject. Instead of taking the time to isolate the right audience for a pitch, they are shot-gunned everywhere and anywhere in the hope of something sticking.

Here is what you should be doing:

  1. Skip prepackaged lists of contacts. They are mostly bogus.
  2. Compile your own list of bona fide contacts.
  3. Tailor your new list to the specific needs of each publication. Research what each contact writes about, become familiar with the publications, and the type of stories they publish.
  4. Send out targeted pitches and enjoy greater success.
By | 2018-02-08T18:44:16+00:00 February 8th, 2018|articles, editors, email, Magazines, pitching, press releases|49 Comments

About the Author:


  1. tadalafil 30 mg February 10, 2021 at 9:03 pm - Reply

    mambo 36 side effects taedallis

  2. plaquenil and weight gain February 10, 2021 at 9:27 pm - Reply

    is erectile dysfunction common in older men erectile pain

  3. buy online zithromax February 10, 2021 at 11:18 pm - Reply

    zed herb products zithromax 500mg tablets

  4. ivermectin orally March 11, 2021 at 4:01 pm - Reply

    ivermectin indications ivermectin online ivermectin/pyrantel side effects in dogs why doesnt ivermectin require prescription

  5. ventolin albuterol March 13, 2021 at 3:00 am - Reply

    ventolin nebulizer solution ventolin price in usa where to buy ventolin hfa how much albuterol can i take

  6. ivermectin for parakeets March 13, 2021 at 7:15 pm - Reply

    comfortis and ivermectin ivermectin for sale does ivermectin kill barber pole worms how does ivermectin pills work

  7. amoxicillin high March 14, 2021 at 3:52 pm - Reply

    875 amoxicillin augmentin prescription cost is penicillin and amoxicillin the same thing how long for amoxicillin hives to go away

  8. ventolin nebules March 15, 2021 at 12:30 am - Reply

    flovent vs ventolin ventolin pharmacy australia side effects of ventolin nebules how often can you give albuterol nebulizer treatments

  9. combigan March 15, 2021 at 6:10 am - Reply

    combigan uk combigan

  10. dapoxetine March 15, 2021 at 6:12 am - Reply

    priligy pills for sale buy avanafil canada

  11. avanafil March 15, 2021 at 6:12 am - Reply

    avanafil 200 avana tabs

  12. Tadalafil March 15, 2021 at 8:07 am - Reply

    buy megalis uk buy megalis usa

  13. cyclosporine March 15, 2021 at 8:08 am - Reply

    buy cyclomune uk buy cyclomune online

  14. lasix for pneumonia March 16, 2021 at 12:31 am - Reply

    furosemide spironolactone 124 mg furosemide furosemide 12.5 mg for dogs where can i buy lasix water pills online

  15. amoxicillin effects March 16, 2021 at 3:03 am - Reply

    amoxicillin for children where to buy amoxicillin uk does amoxicillin treat bladder infection where can i buy amoxicillin online

  16. lasix 80 mg March 17, 2021 at 5:10 am - Reply

    lasix nursing implications furosemide cost comparison does furosemide cause hair loss what are other names for furosemide

  17. zithromax price walmart March 18, 2021 at 6:44 am - Reply

    azithromycin vs erythromycin azithromycin 250 mg no prescription australia does azithromycin treat ear infections how to get azithromycin over the counter

  18. clomid success rate March 19, 2021 at 4:48 am - Reply

    clomid and diarrhea clomid buy online can u ovulate early on clomid when do you start taking clomid before iui

  19. doxycycline rosacea March 19, 2021 at 7:49 am - Reply

    doxycycline drug interactions doxycycline hyclate 100 mg cap laying down after taking doxycycline doxycycline hyclate what is it for

  20. prednisolone canada March 20, 2021 at 9:09 am - Reply

    prednisolone price prednisolone sodium phosphate prednisolone 15 mg/5 ml soln arm pain when lifting arm deltoid area prednisolone

  21. doxycycline cream March 20, 2021 at 12:54 pm - Reply

    doxycycline cancer where can you get doxycycline side effects of doxycycline hyclate how to stop nausea from doxycycline

  22. clomid sperm count March 21, 2021 at 9:22 am - Reply

    clomid femara 75 mg clomid where can you purchase clomid clomid when to test ovulation

  23. canine prednisolone March 21, 2021 at 8:45 pm - Reply

    prednisolone 15mg 5ml prednisolone 20mg uk sulfacetamide eye drops dosage prednisolone acetate what are the uses of prednisolone tablets

  24. viagra dapoxetine March 22, 2021 at 10:20 am - Reply

    priligy reddit where to buy dapoxetine in singapore priligy dapoxetina generica sin reseta who manufcture priligy

  25. dapoxetine forum March 23, 2021 at 5:07 am - Reply

    cialis dapoxetine priligy online purchase dapoxetine require prescription in gernany how much dapoxetine for premature ejaculation

  26. wife see through top in casino no deposit codes dreams casino

  27. diflucan el salvador March 24, 2021 at 12:59 pm - Reply

    diflucan walgreens diflucan 75 mg diflucan didn’t cure yeast infection when to take diflucan with flagyl

  28. doubledown casino free play March 25, 2021 at 1:35 am - Reply

    casino slots sandia resort and casino bingo

  29. transurethral alprostadil March 26, 2021 at 11:01 am - Reply

    alprostadil gel erection injection medicine

  30. vardenafil hcl 20mg tab March 26, 2021 at 5:06 pm - Reply

    vardenafil dosage vardenafil cvs

  31. florida casino online real money March 26, 2021 at 6:09 pm - Reply

    free casino poker raging bull casino no deposit

  32. sildenafil 20 mg discount coupon March 26, 2021 at 8:01 pm - Reply

    best price generic sildenafil 20 mg ordering sildenafil online without prescription

  33. vardenafil 20mg tablets March 27, 2021 at 6:12 am - Reply

    where to buy online vardenafil with out prescribed vardenafil 40 mg generic

  34. trimix v alprostadil March 27, 2021 at 7:19 am - Reply

    alprostadil 40mcg/cartridge inj system alprostadil storage

  35. 40 mg tadalafil March 27, 2021 at 4:25 pm - Reply

    tadalafil 40 mg daily tadalafil tablets

  36. tadalafil daily use March 29, 2021 at 3:29 am - Reply

    tadalis sx what is tadalafil

  37. las vegas world free slots casino games table ganes to game perks and not lose casino

  38. sildenafil citrate 25mg March 30, 2021 at 1:05 am - Reply

    sildenafil price 20mg sildenafil female

  39. chinese new year.ast red hawk casino lion dance jackpot party casino facebook

  40. propecia or finasteride April 1, 2021 at 1:59 am - Reply

    propecia lawsuit update can i buy propecia over the counter uk order propecia online no prescription how do i get prescription propecia

  41. belopogue April 1, 2021 at 1:06 pm - Reply – order cialis online

  42. prednisolone for asthma prednisolone tablets buy online cvs eczemas prednisolone for kids cat won’t take liquid prednisolone how to mask taste

  43. plaquenil hives April 3, 2021 at 10:07 pm - Reply

    extended release neurontin neurontin 200 mg what is a normal dose of neurontin how long do gabapentin side effects last

  44. metformin 500 April 5, 2021 at 8:05 am - Reply

    metformin er metformin online india when to take metformin er how long does metformin take to work for pcos

  45. neurontin 400 mg April 6, 2021 at 6:50 pm - Reply

    starting paxil paxil medication cost is paxil an maoi inhibitor what is the difference between paxil and paroxetine

  46. paxil 40 mg cost April 8, 2021 at 2:33 am - Reply

    plaquenil macula how much is plaquenil scholarly articles does plaquenil improve prognosis lupus how plaquenil

  47. DaniloSoaks April 9, 2021 at 5:32 am - Reply

    free personal ads online
    the dating list online free

  48. TimothyAluts April 11, 2021 at 1:01 pm - Reply
  49. TimothyAluts April 12, 2021 at 3:15 am - Reply

    free personals
    dating sites free

Leave A Comment

%d bloggers like this: